Assignment

Headquartered in Tel Aviv, Israel, Visonic is part of the Johnson Controls and Tyco brands and is an international developer and manufacturer of high-quality electronic security systems and components. Visonic needed to reposition itself as an advanced web-based home automation solution.

• Research the competitive landscape and user tendencies to differentiate the company within a crowded home security market
  

• Create a unique logo, visual identity and package system with icons to enable users to quickly identify the products they need

• Provide creative direction for development of a web-based
  home automation application

• Implement the new brand in printed materials and booth design
  for a major trade show in the UK

• Product launch and tradeshow were so successful that 20% more product was sold than anticipated
  

• The new brand with its comprehensive print and digital applications is helping to transform the way the company is perceived globally

• Provide creative direction for development of a web-based home automation app
  

• Implement the new brand in printed materials and booth design for a major home automation trade show in the UK